![]() ![]() Lindsay talks more about her experience with Flixel on her blog, which is well worth a read - and if you’ve ever wondered just how many images a full time photographer and photo educator sees on any given day, she’ll give you a staggering insight! ![]() Their software is becoming more and more integrated with Adobe Creative Cloud and Behance (see below), all of which gives the solid platform and concept some strong foundations for carving out something meaningful in the market - and if we're talking about longevity of new technology, this is critical. Quite simply, you create a still photograph from a frame of video, using this as the “top layer”, then selectively incorporate motion through masking, and bringing in the motion from the video which plays "underneath" the top still image.Ĭinemagraphs have been around for a while, but Flixel is really the first company to take the concept and make the process accessible and intuitive. The software was pretty damn impressive and in fact last year won an Apple Design Award. Watch the eyes on the model on the 3rd image down - it's so subtle but when you see her blink, it's engaging stuff!įlixel is the company that has developed Cinemagraph Pro for Mac users, a piece of software that a llows users to produce ‘living photos’ (Flixel’s name for cinemagraphs) quickly and easily. This was the first time I got to see how Flixel's products worked first hand and the process behind creating these images. The main thing here is that the selective motion against a still image background element really does capture the attention and makes cinemagraphs fundamentally different from a GIF, photo or video.Ĭheck out these examples below from the shoot with fashion and beauty photographer Lindsay Adler. Berg and Beck, two NYC based photographers have been incorporating cinemagraphs into their work for some time, working with top fashion clients and models for editorial and campaign work. Facebook is hoping that their accessibility via autoplay for videos and Instagram’s new ‘auto loop’ feature for video will provide greater engagement for users on those platforms. He then selects his still frame and export this frame to Photoshop.Īfter enhancing the still, James imports it back into Cinemagraph and finalizes the Flixel editing process.Before I shot the video for Lindsay’s shoot with Flixel, I’d had limited experience with cinemagraphs, mainly seeing them as something fun to create on a mobile platform.Īs AdWeek reported last month, cinemagraphs have already been used by top tier brands like Balenciaga, Chanel and Armani. After shooting, he imports the video into the Cinemagraph Pro. He chooses a low camera angle for a more dramatic shot. He uses a 4K camera, the Panazonic GH4, which allows him to extract and edit his still frame from his video. James also sets up a large Scrim Jim with black fabric, acting as a gobo to eliminate the outside light hitting his subject. The main Skylux is placed at a 45-degree angle above his subject and is modified with barndoors to help sculpt the output. ![]() He uses 3 Skylux for this Flixel: 1 as a main light hitting his subject and 2 as rim lights illuminating smoke and the background. The Skylux is daylight-balanced and flicker-free–both very important features when shooting video. To light this Flixel, Westcott Top Pro photographer James Schmelzer utilized the □Westcott Skylux LED on-location in Detroit. A Flixel is created by filming a short, high-quality video and editing within the Flixel Cinemagraph software.īecause Flixels are shot with video, it is neccesary to use continuous light. A living photo, often called a Flixel, is a combination of a still image and of a short video. ![]()
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